Table of contents
Building got easy.
Going live didn't.
For a long time only a few people could create web apps and websites. Not anymore — the internet and AI made building the easy part.
But taking it to the cloud? That was still a wall of technical work — hosting, servers, databases, scaling — and everything got tedious.
Unbroker came to help those who want their ideas to orbit in the sky.
Building is easy now.
Going live isn't.
That's what we fix.
THE FOUNDING TRUTH OF UNBROKER CLOUD
You create.
We handle
everything after.
Getting a project off the ground used to be a difficult task. Unbroker Cloud takes it as far as the stars — limitless. You focus solely on creation.
We handle the gravity.
You get the distance.
Everything you need
to go live.
We keep it running, day and night.
Put it live and update it in a moment.
From one visitor to millions.
Stored and backed up for you.
Infrastructure is space.
Unbroker is the space your project travels through. You bring the star — your idea. We bring the space — the infrastructure that carries it from build to live.
Infrastructure is invisible, everywhere, and holds everything up — exactly like space. You never touch a server. You just launch.
Invisible — you don't see it, but it's always there.
Everywhere — it's the field everything moves through.
It carries you — without it, there's no distance.
Three motifs,
three meanings.
We map the complex world of infrastructure onto a calm, precise sky. Each motif carries one idea — never two. The black space is always the infra; the tech instruments show we're software reading the cosmos.
From idea to live. Build → deploy → live.
Scattered infrastructure pieces, connected into one whole.
From one visitor to millions. Scale without limits.
The future
that guides
every decision.
We're building a future where technology is no longer a barrier to innovation — where creators, entrepreneurs and growing teams can build, launch and scale without the weight of infrastructure.
Because the next generation of innovation shouldn't be limited by technology — it should be powered by it.
The bar is all of it,
removed.
The mark is inspired by the universal symbol for minimizing a window — a simple gesture that makes complexity smaller and more manageable.
It stands for Unbroker's role: taking care of the heavy technical work behind a project — infrastructure, complexity, everything that slows progress down — so the client can focus on moving forward.
Lime is the colour of a green light: cleared for launch, no ceremony.
Minimize the complexity. Handle the gravity.
One mark. Four lockups.
Give it room to breathe.
Keep a margin of a on all four sides, where a = the height of the bar inside the mark. No text, graphics or image edges inside it.
Below 24 px use the bar alone.
Never do this.
The mark only works when its proportions, colour and contrast stay untouched. When in doubt, use the lime-on-black or black-on-white lockup.
Scale proportionally. The mark is always a square.
No gradients, no other hues. Lime, black or white only.
The bar stays horizontal. Always upright, always level.
The mark is solid. No strokes, no hollow versions.
Full opacity, on a calm area with real contrast.
No shadows, no neon. Never resize the bar inside the square.
Lime is the signal.
Pure black is the space. White is the light. Lime is used only as a signal — never as a wash. The less lime, the more it means.
Three voices.
Titles & display. Tight tracking (−2.5%), never below 24 px.
Body text. Clear, human, readable. Line height 1.5–1.6.
Badges, data, technical callouts. Never body text.
One line, one signal.
Thin-line, geometric, rounded caps — matching the logo. White by default, with a lime signal on the key point. No glow, no fill, no neon.
A friend who knows
the tech.
Approachable · human · confident · plainspoken · a little playful. We explain, we don't show off. No unnecessary jargon.
Talk like a person, not a terminal.
Explain the result, not the process.
Warm, clear, a little playful.
Jargon to sound smart (CI/CD, orchestration…).
Sound like a console or a command line.
Over-promise or hype.
"Deployment successful. Orchestration complete."
"Done — your project is online."
Black space, one green light.
Black background, Syne headline, one lime CTA. Never two lime buttons on one screen.
Node-based layouts and status indicators — Live / Running / Deployed — in system colours, mono labels.
Always show the payoff: your idea, live online, with a shareable URL.
Lime as a page background, lime body text, or two accents competing.
The feed is one sky.
Black dominates the grid so every lime signal lands. One idea per piece. We educate and we wake people up — most of our audience doesn't know they have the problem yet.
Going live isn't.
Live.
We handle
the rest.
Alternate statement → motif → data → product → sky. Never two lime tiles touching.
Headlines in Syne ExtraBold. Data, labels and URLs in JetBrains Mono. Body in Inter, max 3 lines.
7% margin on posts. Stories: keep the top 250 px and bottom 320 px clear of type.
Every piece closes with the mark bottom-left or the mono lockup unbroker.cloud.
Stock-photo offices, emoji, gradients, two ideas in one piece, or text over a busy part of the sky.
Four templates, one system.
Swap the copy, keep the structure: eyebrow, one idea, one signal, signature. Never mix two templates in one piece.
Going live isn't.
Pure type on black. Max 8 words, one lime line. The workhorse.
One number in lime, one mono label, one line of context.
Sky image + bottom gradient. Type only on the calm, dark half.
your repo.
The only full-lime piece. Launches and news only — one per month.
Vertical, and in sequence.
Stories and reels: 1080 × 1920, one idea per frame, type inside the safe area. Carousels: hook → proof → payoff, three to five slides.
Now what?
Post 1080×1080 · Carousel 1080×1350 · Story & Reel 1080×1920
Type in the safe areas, more than 5 slides, or a lime frame on every card.
From idea to live.
UNBROKER CLOUD · BRAND GUIDELINES · V 1.0